[Position Summary]

An enthusiastic, creative, and highly organized brand and event manager responsible for planning 

and executing the brand events from conception to completion. Implements LEGO activations; 

delivers the creative and communication requirements of different divisions; plans and executes 

internal communication campaigns; and contributes to brand strategy and implementation.

[Key Objectives]

○ Deliver targeted production/events in best quality possible on time.

○ Ensure agreement and related communication between all target audiences internally and 

    externally to deliver required materials.

○ Ensure events are consented internally and design the concept for visual assets and materials 

    required for production.

[Scope and Responsibilities]

○ Event Strategy and Execution (40%)

   - Develop and implement compelling event strategies for maximizing brand presence in the market 

   - Conceive, organize and implement all aspects of the LEGOLAND® internal and external events 

     (online and offline), including sponsored events, in accordance with the company’s goals.

   - Liaise with the different departments to understand their communication and creative needs with 

     a view to supporting them to achieve their business objectives.

   - Manage all aspects of event planning, from conception to execution, ensuring each event is successful and memorable.

   - Evaluate the success of each event, using insights to refine future strategies.

○ Brand Management and Development (30%)

   - Drive LEGO brand activation and stay ahead of market trends.

   - Manage external communications and awards upon company milestones. 

   - Ideation, creation, and copywriting of creative materials-Create brand strategies and promotional activities that build customer loyalty, brand recognition, 

     and customer satisfaction

○ Collaboration and Cross-Departmental Alignment (30%)

   - Work closely with the Commercials, Operations and F&B teams to ensure brand and event 

     strategies are fully integrated and support overall business objectives.

   - Facilitate internal and external communications related to events and brand initiatives. 

   - Engage with external partners and vendors to create synergistic brand experiences.

[Skills and Qualifications]

○ Experience in a theme park, hotel, resort or attraction a plus. 

○ Minimum 5/7 years of event, and brand management responsibility. 

○ Collaborate effectively with cross-functional peers.

○ Track record of exceeding commercial targets and objectives.

○ Demonstrated experience managing agencies and creative development.

○ Demonstrated ability to manage a large volume of work effectively and efficiently. 

○ Advanced computer skills, particularly with the Microsoft Office suite of projects Desired Characteristics.

○ Ability to think strategically and conceptually.

○ Strong sense of visual design. Strong written, verbal and presentation skills. 

○ Solid understanding of consumer and brand research

[Education]

○ A bachelor’s degree in communications, advertising, business, marketing, or a closely related field 

   (or equivalent education and experience) from a four-year college or university is required

○ Language: demand to verbal and written English (Merlin, LEGO)

[Other Requirements]

This job description is not an exclusive or exhaustive list of all job functions that an employee in 

this position may be asked to perform from time to time.

The company may also request other tasks not on this list, depending on the business requirements.